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Mary Van Praag Courtesy photo When industry veteran Mary van Praag joined Milani Cosmetics as chief government officer, COVID-19 was in complete swing as well as mass color group was down twenty percent. Undaunted, Van Praag harnessed her trademark Electricity and got to work. She assembled a top rated Management team, refocused the enterprise to its core competency of coloration cosmetics, doubled down on its hero goods (Enable it to be Previous Placing Spray is up 70 percent) and created back again interactions with its critical suppliers. The system compensated off. Fast forward three a long time and Van Praag has turned the organization all-around. Milani is the only real unbiased brand name to rank in the very best 10 in mass color, with revenue up 30 percent this calendar year to an believed $two hundred million.
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